What You Should Know Before Stepping Foot Into A Health Club

So you decided to do something about your fitness level. Naturally you think the first thing to do is join a big chain health club or gym. That’s a great idea if you know what you’re getting into. Think about these 5 following areas before you decide about which place you should join.

It’s a great idea – yes – if you use it.

However, here are 5 key things you need to think about before you step foot into any gym or health club.

1. “We don’t care care if you show up at our health club”

The sad fact is, the January rush ends in a cash surge for the big Health Clubs and the same amount of members as there were in the previous December.

Fitness goals and resolutions often just end up in long-term contracts and no-results.

That’s exactly what the clubs expect of you. To drop your resolution and never show up, but still paying the bills for the 1-2 year contract you signed up for.

2. “Our trainers don’t know what they’re doing”

Chances are once you get a membership to a health club an in-house personal trainer will try and sell you on their expertise.

Spokane health club trainers need no accredited certification to be out there on the floor flexing their guns. $50 and a 10-min online quiz can get you a certificate and title that sounds snazzy, but they aren’t worthwhile.

Look for quality personal trainers that can guarantee results.

3. “We want you to pay forever for our health club”

If you think getting started on a fitness plan is tough, try quitting your health club. Trouble canceling gym memberships is one of the top complaints among gym members.

The huge chain clubs are just out to deposit your money into their accounts each month. They want you to keep paying, but stay home. After all it doesn’t do the health clubs any good if you come into their gym.

Which in turn doesn’t do you any good if your just paying for a gym membership

4. “Your stuff isn’t safe at our health clubs”

Think your belongings are safe in a big health club? Think again?

A recent report explained how a group of burglars stealing credit cards from lockers of health club members. You can’t be sure who is lurking around the health club locker room while your working out.

Now you can’t even bring anything with you to the gym. You’ll just have to carry your keys in your back pocket while you workout in any health clubs.

5. “Sales is our #1 health club goal”

When they offer you a sales appointment at their health club, what should you do?

While that offer sounds enticing, fast-talking and slicked sales reps will ensure you leave with more than just more information and insight, but a brand new long-term contract you can’t refuse.

Don’t read the fine print, it will still apply to your membership and contract. One such website of a large health club promised a 30-day free trial membership. But the catch, if you don’t show up at least 12 times, you’ll be locked into a multiyear membership.

You can’t rely on the health club sales person, you must be on the defense and know what really matters when you looking for a quality Spokane fitness solution

Don’t fall for the health clubs Spokane gimmicks, go for a quality personal trainer that guarantees results, no matter what condition you’re in right now.

Health Clubs – A Love-Hate Relationship

Did you know that 99 percent of those who enroll in a health club or gym do so because they want to lose weight? Actually, less than five percent of these new members reach their weight loss goals. Even more surprising is that only two percent of those who lose weight are able to keep it off for more than six months. The fact is this: attending a health club will not guarantee weight loss. In fact, most health clubs are not adequately equipped with health, wellness, and weight loss programs. Yes, there’s equipment and exercise classes that can help you improve your health and fitness, but you and I both know that it takes more than a class schedule and a bunch of equipment scattered in a room to ensure one’s success. As with most things, there are always going to be pros and cons to working out at the gym. I want you to know that it is not my goal to bash health clubs, but to explain the short comings of these facilities and empower you with the knowledge and understanding to make the most out of your health club experience. So let’s begin by taking a closer look at what I feel is the primary reason as to why most of us get the short end of the stick when we enroll in a health club membership.

Disconnection The challenge with health clubs begins when you walk through the door. You are likely greeted by a front staff member who is hovering over or under the legal drinking age. I am not saying that a 21 year old is not capable of operating a health club. However, bear in mind that the largest growing population seeking improved health and fitness belongs to a Baby Boomer generation. My recommendation for health clubs and gyms that want to connect with this growing clientele is to staff the front desk with experienced, educated and trained personnel. It may cost more than minimum wage to staff the front properly, but in the long run, members will feel connected instead of neglected when it comes to achieving their goals.

Encouraging Environment Let’s imagine for a moment that regardless of your age and/or ailments, you enroll in a health club or gym and are guided with exceptional service and reliable information. My next concern with health clubs and their staff is the gap between talking the talk and walking the walk. In my experience and that of many others over the years, it is not uncommon to walk into your local health club only to observe the front staff and personal trainers drinking soda and eating all the foods that are believed to diminish health and slow us from achieving our best body. In fact, I have even heard of health clubs offering donuts, bagels and cream cheese and cupcakes to members as they walk out the door. This is more common than you may want to believe. Therefore, my second recommendation for health clubs is to give the facility a touch of wellness. A supportive environment towards wellness is a great way to demonstrate how much you care about your business. A well-studied health supplement or a wellness newsletter can attract many new clients and keep them coming back on a regular basis.

Health Club vs. Home In the last few years I have witnessed more and more people choosing to exercise at home rather than go to a health club. Nonetheless, your community health club can be your home away from home. However, in order for that to happen, it’s imperative that health club owners and management become what they market and promote. What I mean by this is that if a health club’s owner and management eat unhealthy food in front of members, it’s going to be difficult for the health club to radiate wellness. Though a health club is a place that welcomes all types of lifestyles, it’s to everyone’s benefit when these facilities are guided by leaders that “Walk their talk.”

My name is Crystal Herbelin, my husband and I live in Southern California where we both work part-time and spend a great deal of time volunteering. I especially enjoy mentoring others as to the pros and cons of being self-employed, as well as wellness and nutrition.

Crystal Herbelin is a Professional Network Marketer with over 10 years experience in both Network Marketing and traditional small business. She showed her entrepreneurial spirit from a young age, starting her first business when she was 12 years old raising purebred show-quality Pomeranians.

Health Club Marketing and the Internet

Health club marketing and the Internet are really natural partners, especially given the nature of our new digital millennium. A club many times will fail if it doesn’t use the advantages built into Internet marketing, as a matter of fact. It’s well-known that most people now head to the Internet first when it comes to finding out information on just about anything, these days. This can be a helpful phenomenon for any smart club owner, as a matter of fact.

Now, how to engage in health club marketing on the Internet is something any savvy health clud will learn to do in relatively short order. For starters, the club has to make sure it has a website. Then, it must ensure the site itself is well-designed and populated with interesting and useful information. A good site also has a way for potential clients to leave an email address at the least. This is called a submission page, or submission link. It’s a way to get a customer even more helpful or useful health information, at heart.

Why have something like a submission page? Well, it allows a club to first give something of value to the casual visitor, for starters. And gotten, the address can be added to a mailing list. But always remember to give the potential client something of value in return for that name and email. It might just be a “ten best ways to exercise” tip sheet, or even a complete eBook on fitness. Studies show that people are more willing to give out a bit of personal information when they know they’re getting something of value in trade.

Smart health clubs and their owners tend to use many different Internet-based methods to market themselves on the ‘Net. Banner ads on a health related website or a local newspaper’s online site are just one way to get the word out. They’re actually relatively low-cost, especially when compared to traditional print or radio ads. And keep in mind that many Internet businesses devoted to making up brochures and flyers exist. Oftentimes, they’re cheaper to use than old-time print shops or stores.

Good clubs know that spreading the word about a club depends at least partly on how good the club’s website is. They also understand that getting that site highly visible on all the major search engines is an important part of any marketing program. A site is considered highly visible when its listed within the first three pages on a big search engine’s information pages after a customer types in a term related to the club, like “fitness,” or “health.”

Now, getting high visibility is an activity that encompasses its own set of methods. Usually, it’s done by driving Internet visitor traffic to the club website. This is accomplished in part by ensuring that people who are out on the Internet looking for fitness articles find the ones written by the club’s staff on many of the article directories which exist for this purpose.

Internet article directories — and there are a lot of them — exist to give information on a wide variety of topics to their subscribers. Clubs need to take the time to learn how they’re submitted and then get busy on generating articles about fitness to them. At least initially, a club may want to consider hiring a writer and somebody who knows how this is done.